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Did you know? Over 90% of businesses and an even higher percentage of domestic client's fail to backup their computer system.
SEO (search engine optimisation)
Martin and Andy work together to make a truly personal SEO team, no we are not a large company we make a living from being good, if not the best at SEO, we learn your business, we strive to understand it and then together with you we make it a site that we endeavour to be on page one of all the promoted web sites....and stay there. Andy is the programmer and the technical force behind the SEO work with Martin performing analysis, research, business and marketing support, also supporting Andy with technical assistance where required.
Well-designed SEO friendly sites should be part of a marketing plan, it must work in conjunction with all the business marketing which should complement each other in this way it makes it more likely that good content created will be found by people who might be interested in what your web site has to offer.
A good SEO meeting should begin with identification of the objectives behind the site, the audiences the site is created for; the SEO contractor and the client need to understand the best way to present information for these markets and audiences. The client’s needs to provide input as to what the site needs to fulfil and research text regarding the words and phrases that they might use to find that site and that people expect to see on its web pages.
Butlers Ltd Martin and Andy will with consultation include suggestions for improvement of information architecture, HTML coding IE:
Avoidance of approaches that may keep search engine crawling programs from indexing content that a site owner might want indexed,
Keyword research,
Competitive SEO analysis of others within the same market
Development of unique selling propositions,
Presentation of graphics, images and SEO text improvements i.e. many sites include important text information such as address in pictures of text, rather than actual text. A common example are sites where that information is extremely important, such as the address of the business behind sites for restaurants, shops and businesses that provide services in specific geographical areas. Or another is where a site may quote “holidays in Madeira”, therefore what separates this site from any other? However if you replaced these words with “upmarket, high class bespoke holidays in Madeira”, or ensured your site mentions that phase on several pages and reciprocal sites had similar information pointing back to your main site you would gain traffic.
Reporting of the current site and after including monthly SEO reports.
Total Web site overview
Reciprocal, Linking, site hosing, site redirection
Site Maps, important in SEO
FAQ’s Important in SEO
By Hand submission.
SEO is so much more than creating fantastic content, or including some keywords in titles and headings that you may hope you obtain rankings for, and following good practice in design involving standards and intelligently structured semantic design.
SEO is not about taking great content and stuffing it with keywords and keyword phrases, but more about creating great interesting (at least to search engines) content that includes intelligent, interesting, intellectual, choices of words used within that content, meaningful images presented on pages, and even multimedia content that may be indexed as well.
